TRUST

Consistent, transparent, accountable and ethical managerial philosophy, which upholds principles of equity in all its deeds and fulfills all its commitments, while protecting the interests of its stakeholders.

CUSTOMER ORIENTATION

A customer oriented approach to meet the expectations and ensure the satisfaction of customers, striving to understand them and provide them with added value in all facets of their operations.

HUMAN RESOURCES

We always favor the personal development and job satisfaction of our co-workers, treat them with respect, provide them with the necessary information flow in a timely manner, distribute the created values equitably among them, invest in improving their quality of life and expanding their capabilities.

PERFORMANCE

We set correct targets which we strive to attain by appropriate resource allocation, and we thereby make a difference.  We reward good performance and provide incentives to do even better through wise management for maximum efficiency.

RESOLUTION AND COMPETITION

We represent a brand which does not falter in the face of hardships, trains and learns to succeed, shows resolve, upholds its values and works hard to excel itself.